FOUNDED
in BAY AREA, CA. 2025.

A young person wearing a black jacket and a blue and brown LA Dodgers baseball cap, taking a close-up selfie indoors with light-colored walls and a window with blinds in the background.

Rooted in Culture Co. is a small business clothing brand influenced by the Bay Area. I design streetwear inspired by different communities and my roots. The concept of Rooted in Culture revolves around unity and diversity. It’s been my dream for over 15 years to start and run a brand.

Two boys standing on bicycles on a city street, with houses, cars, trees, and a bridge in the background on a sunny day.
A young man with a short haircut and wearing a chain necklace, turned slightly to the side, is standing inside a bright, spacious room with large windows. He is wearing a black T-shirt with the words 'ROOTED IN COURAGE' printed in bold blue letters on the back.
Two young men wearing hoodies with Oakland, California graphics, standing by a waterfront at sunset with the city skyline in the background.

ROOTED IN CULTURE CO.