FOUNDED
in BAY AREA, CA. 2025.

A young person wearing a black jacket and a blue and brown LA Dodgers baseball cap, taking a close-up selfie indoors with light-colored walls and a window with blinds in the background.

Rooted in Culture Co. is a small black owned business influenced by growing up in the Bay Area. I design streetwear inspired by different communities, my roots and my character. The concept of Rooted in Culture revolves around unity, diversity and positivity.

Two boys standing on bicycles on a city street, with houses, cars, trees, and a bridge in the background on a sunny day.
A young man with a short haircut and wearing a chain necklace, turned slightly to the side, is standing inside a bright, spacious room with large windows. He is wearing a black T-shirt with the words 'ROOTED IN COURAGE' printed in bold blue letters on the back.
Two young men wearing hoodies with Oakland, California graphics, standing by a waterfront at sunset with the city skyline in the background.

ROOTED IN CULTURE CO.